The market penetration of telematics companies in the B2C segment remains relatively limited, making this use case an excellent opportunity for telematics service providers to tap into new target audiences, such as private car owners. The “Pay As You Drive” model is a well-established approach that offers improved risk management tools for insurance companies, while also providing enhanced service quality and favorable commercial terms for drivers who are willing to install GPS trackers and adhere to traffic regulations.
However, several key challenges contribute to the limited penetration in the B2C market. One major obstacle is the complexity of installation. While it is more straightforward to manage installations for fleets of 10, 100, or even 500 vehicles due to the ability to handle them in bulk, installations for individual private car owners present logistical challenges. Each installation becomes a unique operation, making it difficult to scale and sell in volume.
Another challenge lies in the accuracy of vehicle data. In the “Pay As You Drive” model, one of the critical metrics is the total distance traveled, or odometer data, which is typically derived from GPS calculations. While GPS accuracy is sufficient for most applications, it has limitations—such as when driving in tunnels or areas with poor signal reception—potentially affecting the recorded mileage. Additionally, calculating total distance via GPS requires drivers to manually input the initial odometer reading and synchronize it later, which can become a significant administrative burden.
TrackerWay offers the solution among with Teltonika Telematics

How it Works – For illustration, consider the Teltonika FMC003, a compact 4G LTE Cat 1/GNSS/Bluetooth® tracker equipped with an OBD-II connector. This device serves as the core component of the solution, offering a highly convenient and quick installation process. With basic instructions, such as a quick start guide, the setup can be easily completed by almost anyone. This simplicity makes it an attractive option for the B2C market, particularly within the realm of insurance telematics.
The FMC003 also boasts a comprehensive feature set derived from the FMB platform. One of the key functionalities for Pay As You Drive (PAYD) applications is its ability to assess driver performance by monitoring behaviors such as harsh acceleration, harsh braking, and sharp cornering. These driving patterns can be further analyzed using scenarios like Overspeeding and Green Driving. The Green Driving scenario leverages a built-in accelerometer, allowing it to detect these events even when GPS signals are unavailable.
Another valuable feature for insurance companies is crash detection, which is included in the FMC003’s capabilities. This feature captures and analyzes data both immediately before and during a crash event, providing critical insights for post-incident evaluation. Additionally, the FMC003 offers a unique capability to retrieve Real Fuel and Real Odometer data directly from the vehicle. This allows drivers to view accurate mileage readings from their dashboard and access correct data online.
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